Branding

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Experience

I have worked at a diverse amount of  companies and have had the opportunity to create a brand guide at a few of them. I have also adhered to a current brand guide at a multitude of companies. A few of these companies are:

  • The Pennsylvania State University

  • Motortrend Autoshows

  • Hershey Foods

  • Giant Food Stores

  • Jolly Rancher

I have also had the opportunity to create brand and style guides for a few companies. Two of these companies are:

  • Entrenue

  • The Pennsylvania Medical Society

I have also developed  style guides when I have designed logos for various startup companies while freelancing. You may view some of these logos on my logo portfolio page.​

Company focus

Entrenue, a small boutique wholesaler, needed a brand guide when I worked at this company as a senior graphic designer. The marketing manager and I developed a system that was adhered to for all of their collateral and promotional campaigns. This system included:

  • Color

  • Fonts

  • Image Treatment (print, digital,
    email blast, social media)

  • Logo Standards

  • Tone/Personality

  • Specific language/phrases

  • B2B Client List

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origin

The brand guide stemmed from a calendar that I designed and illustrated for the company. This calendar won the Best of  2017 Curators Choice award from the AIGA Arizona. I created all of the illustrations within this calendar by hand. The theme was to use famous artwork and modify it with the company products. All final artwork was vectorized via Illustrator.

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