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Brand & Style Guides
Building Brands with Heart and Strategy
Across roles at organizations including Penn State, Motortrend, Hershey, and Giant, I’ve both created and upheld comprehensive brand systems. As Art Director and Senior Graphic Designer at Entrenue, I co-developed a brand guide that unified all visual communications—defining color, typography, imagery, and tone to ensure consistency across print, digital, and social campaigns.
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The foundation for this system originated from an illustrated promotional calendar I concepted and designed, which earned AIGA Arizona’s 2017 Curator’s Choice Award for its sophisticated artistry and creative storytelling. This project exemplified my ability to elevate a niche brand into a refined, cohesive, and award-winning visual identity.
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