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project #2

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Mission

Penn State was looking for a redesign of  promotional materials that were meant to influence future students to attend the university.

vision

While maintaining  the Penn State brand, I created Photoshop filters on a collection of campus photos and designed a fun poster that folded down into a card at 1/4 the poster size for mailing.

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Content

The final printed materials included a:

  • selfy card for promotion on social media

  • poster that folded down into a small card (1/4 poster size) for mailing

  • informational card

  • envelope