Mission
Penn State was looking for a redesign of promotional materials that were meant to influence future students to attend the university.
vision
While maintaining the Penn State brand, I created Photoshop filters on a collection of campus photos and designed a fun poster that folded down into a card at 1/4 the poster size for mailing.
Content
The final printed materials included a:
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selfy card for promotion on social media
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poster that folded down into a small card (1/4 poster size) for mailing
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informational card
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envelope