Penn State was looking for a redesign of promotional materials that were meant to influence future students to attend the university.
While maintaining the Penn State brand, I created Photoshop filters on a collection of campus photos and designed a fun poster that folded down into a card at 1/4 the poster size for mailing.
The final printed materials included a:
selfy card for promotion on social media
poster that folded down into a small card (1/4 poster size) for mailing