
Branding

Experience
I have worked at a diverse amount of companies and have had the opportunity to create a brand guide at a few of them. I have also adhered to a current brand guide at a multitude of companies. A few of these companies are:
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The Pennsylvania State University
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Motortrend Autoshows
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Hershey Foods
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Giant Food Stores
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Jolly Rancher
I have also had the opportunity to create brand and style guides for a few companies. Two of these companies are:
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Entrenue
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The Pennsylvania Medical Society
I have also developed style guides when I have designed logos for various startup companies while freelancing. You may view some of these logos on my logo portfolio page.
Company focus
Entrenue, a small boutique wholesaler, needed a brand guide when I worked at this company as a senior graphic designer. The marketing manager and I developed a system that was adhered to for all of their collateral and promotional campaigns. This system included:
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Color
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Fonts
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Image Treatment (print, digital,
email blast, social media) -
Logo Standards
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Tone/Personality
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Specific language/phrases
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B2B Client List

origin
The brand guide stemmed from a calendar that I designed and illustrated for the company. This calendar won




